Every process has certain advantages and disadvantages in it that need to be recognised to attain the optimal result for which it is initiated. An educational course is one such comprehensive process and is required to follow an analytical path to reach its final destination, i.e., educating the learners. As every other continuous process, the identification of strength, weakness, opportunity and threat present in an educational course is a dire necessity for the benefit of both the teachers and the learners and this is where SWOT Analysis comes into the fray.
What is SWOT Analysis?
The analysis which involves the identification of strengths, weaknesses, opportunities and threats while going through a particular process directed towards the achievement of a goal is known as the SWOT Analysis. There are a number of mechanisms which are involved in understanding the criteria to find out the aforementioned, preferably a brainstorming session which includes a 2X2 grid used for the analysis.
SWOT – Its usage and viability
SWOT Analysis is used to determine the strategies that can be implemented by organizations or educational institutions to make their activities or courses, for that matter, much more goal-oriented and easy to use for the participants or learners. The eradication of challenges is one of the major role played by SWOT Analysis as they help in identifying the problematic areas involved in a particular course.
Let us understand what the acronym SWOT stands for.
S-Strength: The identification of the area of strength so that the participants or learners can get a major competitive advantage.
W-Weakness: Understanding the disadvantages present in the various areas of a particular course curriculum and the way meant for its eradication.
O-Opportunities: Identification of the strategies and tactics that are needed to get the feasible solutions via the best route available.
T-Threats: Understanding and evading the problems that arise from the potential threats which might be a detriment for the smooth running of the process, helping the learners to develop.
Here is how SWOT Analysis can be used in making a learning experience better for the learners in the following ways.

  1. To formulate strategy

Every learner in a class is not the same and there needs to be a proper formulation of a strategy in order to improvise and get the class well co-ordinated. The usage of SWOT Analysis helps in understanding the areas where the educator needs to improvise and help improve the performance of the learners and the strategy can be formulated likewise.

  1. To analyse and implement

After the strategy formulation, the next important steps are the analysis of it and finding the right way to implement the strategy. SWOT Analysis also helps in determining the right channel for the implementation of the formulated strategy for the smooth running of the in-class activities and student management.

  1. To brainstorm and find solution

The biggest advantage that SWOT Analysis offers is finding a feasible solution to a particular problem through brainstorming session. This is a very important feature which makes the SWOT Analysis such an effective mechanism in finding solutions.

  1. Risk Management

The fundamentals of every procedure involve certain amount of risks which might throw curveballs towards both the teachers as well as learners during the course of the curriculum. However, SWOT Analysis can come handy to understand and eradicate these risks through its mechanisms, helping the educators maintain a controlled environment and reduce the risk.

  1. Healthy Competition

The understanding of one’s own weaknesses and strengths helps in the development of confidence among the learners on an individual basis, leading to a healthy competition in the classroom. This eventually helps in developing the atmosphere of a class.
The above implications involved in a SWOT Analysis procedure can be determinant factors for the maintenance and smooth flow of the procedures involved in a comprehensive course, such as the TEFL certification course. It not only helps in increasing the proficiency of the learners as well as the educators but also comes handy in improving the in-class atmosphere and creates a cohesive environment.

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